Air — Like

: Profiles of researchers who have successfully "cracked" the professional code of the platform to advance their academic careers. 2. The "Food Safety like air" Mindset (2025)

This long-form Nature career column explores how scientists and researchers have come to rely on social platforms for professional survival. The article details: Like Air

Author Nuno Soares argues that top management often views food safety "like air" , taking it for granted because "nothing has happened before". : Profiles of researchers who have successfully "cracked"

: This "optimistic bias" leads to a dangerous lack of investment in preventative systems. 3. "But Still, Like Air, I'll Rise" (e-flux) The article details: Author Nuno Soares argues that

: Professional networking is no longer a luxury; it is "like air"—a background necessity for career visibility, collaboration, and funding.

The phrase appears in several significant long-form articles and literary contexts, often used as a metaphor for things that are essential yet overlooked until they are missing. 1. ‘LinkedIn is like air to me’ (Nature, 2025)

: The persistence of marginalized voices rising through these invisible "atmospheric" pressures. 4. Environmental and Scientific Perspectives