It helps us manage how others perceive us, ensuring we fit into "normal" societal expectations [14]. 2. Marketing & Design: The "Average User" Persona
Motivations, frustrations, and personality traits (e.g., "driven" or "analytical") [19, 25]. Persona normal
The term may also relate to the popular Japanese RPG series, Persona . Interestingly, the series thrives on the tension between a "normal" student life and a supernatural secret life [1, 35]. It helps us manage how others perceive us,
For businesses using the identity platform, a "report" is a specific automated check used to verify identities or assess risk [12]. The term may also relate to the popular
Using these personas can lead to massive gains, such as a 175% increase in marketing revenue or a 72% reduction in lead conversion time , according to case studies from Thomson Reuters [16]. 3. Business Solutions: Persona "Reports"