When Jane moved to the U.S. in the 1980s, she found that American "estheticians" were often licensed but lacked the comprehensive postgraduate training she had received in Europe.

She offered $10 skin care classes to professionals to help them become more competitive and respected in the industry. 3. The Birth of Dermalogica (1986)

In 1983, she opened a small classroom in Marina del Rey, California, called The International Dermal Institute (IDI) .

Growing up in the UK with a widowed mother who worked as a nurse, Jane was raised with a strong sense of independence. The most impactful advice she ever received was her mother’s constant refrain: . This push toward gaining a practical skill led Jane to train as a skin therapist in the United Kingdom. 2. Identifying a Gap in Los Angeles (1983)

Today, the brand is the top choice for over 100,000 skin therapists in more than 80 countries.

The story of is essentially the story of its founder, Jane Wurwand , and her mission to redefine the skincare industry by focusing on health and education rather than "beauty" or luxury . 1. The Five Words That Started It All