Buying direct from the official Ray-Ban site usually won't give you the absolute lowest price unless there is a seasonal clearance. To save more, look at these authorized retailers:
Finding a pair of authentic Ray-Bans for a bargain price is definitely possible, but it requires knowing where to look and what red flags to avoid. Where to Find the Best Deals
You can often find up to 50% off on selected styles and 40% off prescription lenses during limited-time seasonal offers on the Ray-Ban Exclusive Offers page .