Basing major decisions on unrealistic projections and ignoring warning signs that the market is shifting. Practical Tools for Prevention

Ignoring clear, existential threats to a business model for too long, often due to internal denial.

Betting heavily on a technology that is either premature or fundamentally flawed, such as Motorola’s $5 billion Iridium satellite phone project.

Billion Dollar Lessons Free Summary by Paul B ... - getAbstract

Overestimating the revenue or cost benefits of a merger. Executives often fail to do the detailed work needed to confirm these gains actually exist.