Stable environments where you can forecast the future but cannot easily change the industry structure.
Move away from long-term planning. Instead, rely on continuous experimentation and rapid adjustment. Goal: Serial temporary advantage. 3. Visionary: "Be First" your strategy needs a strategy
Is your market predictable? Can you change it? Is it currently hostile to your survival? Stable environments where you can forecast the future
Unpredictable environments that you can influence. This often involves high-growth industries with nascent standards. your strategy needs a strategy
Avoid the "classical trap" of applying 5-year plans to unpredictable markets.