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MKTG 260 Social Media Marketing Test 1 on Chapter 1, 2, & 3 - Quizlet

Use multiple media channels to tell an interactive fictional story.

The goal is often building a social identity through avatars, profiles, and interactions. 2. Common Types of "Socigames" MKTG 260 Social Media Marketing Test 1 on

Replicate gambling (slots, poker, roulette) using virtual currency without real-money payouts.

The experience is designed to be broadcast to a wider social network. Pet Rescue Saga

You don't just watch; you engage with the content or other players.

Designed for quick sessions and a wide audience (e.g., Pet Rescue Saga , Criminal Case ). MKTG 260 Social Media Marketing Test 1 on

Games created by brands to drive engagement and participatory marketing. 3. Media & Content Guide