She decided to dive into the world of self-help and "spiritual" concepts (like the Law of Attraction) that she previously found "hokey."

Sincero refers to your ego and self-sabotaging subconscious mind as the "Big Snooze"—the part of you that wants to keep you safe and small.

The "story" of the book is that you are currently living a life dictated by "convenient excuses," and you must make a "non-negotiable decision" to change. What I'm Reading: You Are a Badass, Jen Sincero | Stories

She worked as a freelance writer and in a rock band but felt she was just "going through the motions."

The book itself is composed of 27 chapters filled with funny personal anecdotes and sage advice.

Before becoming a world-renowned success coach, Jen Sincero describes her life as "pathetic."