: The video features a laundry list of celebrities, including DJ Khaled as a relationship-saving hero, CeeLo Green as the pastor, and appearances from MGK, YG, and Rae Sremmurd.

Released in October 2015, Yo Gotti’s "Down In the DM" quickly became more than just a hit song—it became a cultural touchstone that defined the era of social media romance. As the lead single for his fifth studio album, The Art of Hustle , the track catapulted the Memphis rapper to new heights, marking his first top 40 entry on the Billboard Hot 100. The Inspiration: A Real-Life Snapchat Lesson

: The lyrics poke fun at the common use of filters and specific camera angles to enhance appearances.