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2026 Media & Entertainment Industry Outlook | Deloitte Insights

Major brands are shifting budgets from traditional ads to "immersive storyworlds". Universal Studios and Disney are pioneering hybrid reality sets where visitors’ digital avatars perform alongside live actors in real-time. 2026 Media & Entertainment Industry Outlook | Deloitte

AI has moved past being a "cool trick" and is now the operating layer of the industry. While 2024 was about chatting with AI, 2026 is about AI . 2026 Media & Entertainment Industry Outlook | Deloitte

Streaming platforms like Netflix and Disney+ are testing AI-generated recaps and modular storytelling that adjusts episode lengths to fit your specific schedule. 2026 Media & Entertainment Industry Outlook | Deloitte