Roughly 70% of Gen Z and Millennials engage with content across multiple platforms (streaming, social, and merchandise) simultaneously, often following specific fan-led communities rather than just the platforms themselves. 3. Popular Media & Social Norms
The entertainment and media (E&M) landscape in 2026 is defined by a shift from passive consumption to immersive, participating engagement. As of early 2026, the global market is projected to reach , driven by massive growth in digital streaming, interactive gaming, and AI-driven content. 1. Key Market Metrics (2026 Forecasts) Roughly 70% of Gen Z and Millennials engage
Generative AI has moved from a supporting tool to a primary creator, used for everything from background filler to full "synthetic celebrities" (AI-driven virtual actors) that compete with human talent. As of early 2026, the global market is
To fight churn, platforms are adopting hybrid models that blend SVOD (subscriptions) with AVOD (ad-supported) and FAST (free ad-supported streaming television) channels. To fight churn, platforms are adopting hybrid models