AI is being integrated into everything from automated content creation to hyper-personalized recommendation algorithms, allowing for "tiny teams" of one or two people to produce high-quality media.
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According to recent industry outlooks from Intellias and other analysts, the following trends will define the next era of E&M: AI is being integrated into everything from automated
Platforms like TikTok and YouTube have blurred the line between consumer and creator, making co-created and immersive content a staple of modern engagement. advertising is shifting toward CTV
As smart TV adoption grows, advertising is shifting toward CTV, providing more targeted and interactive opportunities for brands.