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Current market research and demographic studies indicate that the typical motorcycle buyer in the U.S. is becoming older, more affluent, and increasingly female. While (ages 60+) have traditionally anchored the market, the primary purchasing power currently resides with riders aged 45 to 64 , who possess the disposable income for premium touring and adventure models.

: The median age of owners has risen from 27 in 1985 to 50 in 2026.

: Approximately 24% of motorcycle owners hold a four-year college degree. Motorcycle Demographics 2026: Aging Riders & Market Trends