Public sector entities frequently secure massive contracts for thousands of units. In the U.S., these volume deals are a major revenue source for brands like Dell Technologies.
Individual buyers are increasingly looking for "premiumization"—higher-priced, high-value devices designed to last five to seven years. Laptops by the Numbers: 2026 Market Share & More | Fortunly who buys laptop computers
Education represents roughly 37.1% of laptop use . Institutions increasingly buy Chromebooks for K-12 students, with 93% of U.S. school districts planning such purchases in 2025. 2. Individual Consumer Profiles who buys laptop computers