Buys Exercise Equipment: Who

: This group often invests in "commercial-grade" systems for residential use, frequently spending over $2,000 for premium, connected fitness brands.

: These tech-savvy generations are the primary drivers of growth. Unlike previous generations who focused on cardio, these buyers prefer compact strength training equipment (like adjustable dumbbells) and gear with digital integration or AI trainers. who buys exercise equipment

: This is the largest segment, making up roughly 59.2% of home fitness users. They typically look for user-friendly, affordable equipment (often under $500) and are drawn to "smart" gear with guided training features. : This group often invests in "commercial-grade" systems