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The most scandalous moment in swimwear retail occurred on , when French engineer Louis Réard debuted the

The design was so controversial that professional models refused to wear it; Réard had to hire a nude dancer to debut it at a Parisian pool.

. It was named after the Bikini Atoll atomic test site because he expected it to have an "explosive" impact on culture.

It wasn't until the 1960s, through "beach party" films and stars like Annette Funicello , that the two-piece became a mainstream retail staple for American women. 3. Modern Retail: Where to Shop Today The Radical History of the Swimsuit - Google Arts & Culture

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