What Happens - In Vegas

Created by the Las Vegas Convention and Visitors Authority (LVCVA) and ad agency R&R Partners, the campaign aimed to shift the city's image from a pure gambling hub to a place of . The Evolution of the Slogan

In 2020, the slogan was updated to "What Happens Here, Only Happens Here," shifting focus toward the city's unique, high-energy entertainment and dining experiences that can't be replicated elsewhere. Current State of Vegas (2025–2026) As of early 2026, the "Sin City" landscape is changing: What happens in Vegas gets posted on Instagram What Happens In Vegas

Its success inspired a 2008 film starring Cameron Diaz and Ashton Kutcher, several The Hangover sequels, and numerous songs. Created by the Las Vegas Convention and Visitors