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Instead of a generic "Hey," use a teaser that naturally demands a reply.

Avoid questions that can be answered with a simple "yes" or "no" to keep the momentum going. video_2020-11-08_19-42-57

"What’s been the best part of your day so far?". Instead of a generic "Hey," use a teaser

"I'm looking for a new [Movie/Restaurant/Book]. What's the last thing you saw/read that actually lived up to the hype?". 4. Key Tips for "Cool" Texting Instead of a generic "Hey

"I saw you recently did [Activity]. It looked amazing—how was the experience?". 3. Ask Open-Ended Questions

"I cannot decide between [Option A] and [Option B]. What’s your favorite, and why am I wrong if I pick the other?". 2. Personalise Your Outreach