Provide clear comparison charts or "USPs" (Unique Selling Propositions) to make the choice easy. 4. Purchase Decision (The Big Moment)
For small, low-risk purchases (like a soda), consumers often skip steps 2 and 3. For high-stakes buys (like a house), they might spend months in those middle stages. types of buyer decision process
The process starts when a consumer realizes a difference between where they are and where they want to be. Hunger, thirst, or boredom. Provide clear comparison charts or "USPs" (Unique Selling