Try Clothes Before Buying <DELUXE BUNDLE>
: Research on ResearchGate notes that trust and the ability to return items for refunds are critical "guarantees" that influence whether a customer will choose online shopping over physical stores. Key TBYB Implementation Models
: Tools like Google Shopping Try-On or the experimental Doppl app use generative AI to show how clothes look on a digital version of the user's actual body, rather than a generic model. try clothes before buying
: Papers like those found on Semantic Scholar and ScienceDirect argue that TBYB programs (like Amazon's Prime Wardrobe) decrease functional, physical, and financial risks for consumers. : Research on ResearchGate notes that trust and
: Customers order multiple items (e.g., different sizes or styles) at no upfront cost, keep them for a trial period (typically 7 days), and are only charged for what they keep. This is extensively discussed as a strategy to mitigate PFU at no cost of shipping. : Customers order multiple items (e
Research highlights that allowing customers to physically or virtually test clothing before committing to a purchase addresses several key psychological and logistical barriers: