: Increased spending on educational toys , licensed merchandise (like Star Wars or Barbie), and e-commerce platforms. 2. Major Industry Trends
The global toy industry is currently defined by a push toward , the rising dominance of "kidult" consumers , and a renewed focus on safety regulations . 1. Market Snapshot (2025–2026) : Increased spending on educational toys , licensed
: North America remains the largest market, holding about 33.8% share, while the Asia-Pacific region is the fastest-growing due to rising disposable incomes. : Increased spending on educational toys
The global toys and games market is valued at approximately as of 2025, with projections reaching nearly $490 billion by 2033 . the rising dominance of "kidult" consumers
Report calls for AI toy safety standards to protect young children
