Teens have shifted from passive scrollers to active co-creators of culture.
: While YouTube remains the leader for reach (94.1%), TikTok dominates daily engagement, with teens spending an average of 1 hour and 18 minutes on the app per day. tiny teen creampies
: Paradoxically, 83% of Gen Z want to reduce phone usage, leading to a massive resurgence in tangible media like vinyl records , digital and film cameras , and physical board games . Teens have shifted from passive scrollers to active