The Science Of Influence Apr 2026

When British Airways announced they were cancelling their twice-daily Concorde flight because it was uneconomical, sales took off the very next day. Nothing changed about the flight; it simply became a scarce resource.

People like to be consistent with things they have previously said or done. If you can get someone to make a small initial commitment, they are much more likely to agree to a larger one later. The Science Of Influence

The difference between and manipulation is intent. True influence is about using these psychological triggers to create "win-win" situations where both parties benefit. When used honestly, these tools help cut through the noise and move people toward positive action. When British Airways announced they were cancelling their