: It was named the "Official New Hampshire T-shirt of Economic Development" in 2010. Sustainability and Manufacturing

: Since the early 1990s, they have used water-based inks and organic reactive dyes, which are safer for the environment than standard plastic-based (plastisol) inks.

: Their proprietary Dye Oxidation System has recycled over 4,000,000 gallons of water since 2011.

The Mountain is an iconic American "artwear" brand famous for its bold, hyper-realistic graphic t-shirts and its role in one of the internet's first major viral marketing phenomena.

The Mountain positions itself as one of the greenest apparel companies in the U.S..

: A law student wrote a satirical Amazon review claiming the shirt possessed magical powers, such as attracting women and healing the sick.

: Garments are typically made from 100% USA-grown cotton and carry the Oeko-Tex 100 certification, ensuring they are free from harmful chemicals.