: You cannot eliminate risk; you can only control it. The most dangerous time is when everyone thinks there is no risk.
Most people think in a straight line: "This is a great company, I should buy the stock." Marks calls this . He argues that because everyone else sees the same "great company," the price is already high, leaving no room for profit. The most important thing: uncommon sense for th...
: He didn't chase the trend. Instead, he waited for the right opportunity, knowing that "good times teach only bad lessons"—like the idea that investing is easy or risk is gone. : You cannot eliminate risk; you can only control it
: When the bubble burst, those who ignored risk were destroyed. Marks’s defensive investing strategy—prioritizing the avoidance of losses over the pursuit of maximum gains—allowed him to preserve capital while others lost everything. The Core Lessons of Uncommon Sense He argues that because everyone else sees the
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