: This is the long, difficult slog between starting something new and achieving mastery. Godin argues you should stick through this if the reward at the end is worth it, as the difficulty creates scarcity and value for those who finish.
The book centers on three types of curves you encounter in your career or projects: The Dip: A Little Book That Teaches You When to...
: A situation where the longer you stay, the worse things get (like a toxic job or addiction). These require an immediate exit . Critical Consensus : This is the long, difficult slog between