The Darkness - I Believe In A Thing Called Love (official Music Video) Apr 2026

: Throughout the video, the band members engage in absurd battles with various threats, including aliens and a giant space crab.

: Director Alex Smith originally shot a low-budget version of the video involving the band running around a supermarket and a market. Once a larger budget was secured, they moved to the "space-themed" concept that became the official release. : Throughout the video, the band members engage

: In February 2004, it was the most-played video on MTV. : In February 2004, it was the most-played video on MTV

: It received nominations for Best Rock Video and Best New Artist in a Video at the 2004 MTV Video Music Awards (VMAs). : In February 2004

: The video is packed with cultural nods, specifically stealing visual effects from Big Trouble in Little China and referencing Star Trek (such as dodging rocks like Captain Kirk). Production Background

The video's combination of flamboyant costumes—like Justin Hawkins' signature catsuits—and its campy humor helped define the band's identity as "serious about being silly".

: The giant crab featured in the space battle is a recurring motif for the band, representing the "stalk-eyed" appearance associated with drug use (specifically cocaine), a nod to their origins in Lowestoft, Suffolk.