The Brand Gap Apr 2026

Is your brand a living organism that evolves with its "tribe"? Which of these "Brand Gap" concepts The Brand Gap | Summary & Notes - Will Patrick

Fill in the blanks: "Our brand is the ONLY [category] that [how you are different] for [who your customers are] in [where you are located] who need [why you are important]". The Brand Gap

If you are looking for an interesting feature for "The Brand Gap"—Marty Neumeier’s famous framework for bridging business strategy and creative design—consider one of these interactive "Stress Tests" or creative exercises. Is your brand a living organism that evolves

Write your brand’s obituary as if it were 25 years in the future and the company has just shut down. Write your brand’s obituary as if it were

This feature helps define a "charismatic brand"—one that people believe has no substitute.

Are you clearly different from everyone else?

These features move the topic from abstract theory into a tangible, "fun" activity for your audience or team. 1. The "Swap Test" (The Best Visual Feature)