The Art Of War For Small Business: Defeat The C... -

If you specialize so deeply in a specific niche that you become the only logical choice, the "war" with competitors ends because you are no longer in the same category. 3. Use Speed and Surprise (Tactical Agility)

"Move swift as the Wind and closely-formed as the Wood." Small businesses must rely on . When a trend hits, or a local crisis occurs, a small business can react instantly. The Art of War for Small Business: Defeat the C...

Large corporations are often slow, bureaucratic, and impersonal. If you specialize so deeply in a specific

Instead of broad, expensive TV ads, use highly targeted digital ads or local community partnerships. Focus your limited "ammunition" where it will have the highest impact. 5. Unity of Command (Culture) or a local crisis occurs