"" (I Don't Remember) is a chart-topping reggaeton and Latin pop anthem by Mexican legend Thalía and Dominican singer Natti Natasha . Released on June 1, 2018, as the lead single from Thalía’s album Valiente , it became a cultural phenomenon, redefining both artists' positions in the modern urban genre. Music Video and Production
The video went viral, making Thalía the first Mexican artist to reach one billion views on a single YouTube video. As of 2026, it has surpassed 1.6 billion views . Lyrical Themes and Impact Thalia, Natti Natasha - No Me Acuerdo (Official Video)
Filmed in , the official music video tells the story of a woman who has a wild night out with friends and then playfully claims to have no memory of the events—including possible infidelity—the next day. "" (I Don't Remember) is a chart-topping reggaeton
Directed by 2 Wolves SOTA Films, the video captures a high-energy, "girls' night out" vibe. As of 2026, it has surpassed 1
The song centers on the humorous and defiant hook, "If I don't remember, it didn't happen" ( Y si no me acuerdo, no pasó ).
It features a "bridge" where both artists call out double standards, pointing out that their partners often arrive late or go out themselves, asserting their own right to have a good time.
The lyrics explore a carefree attitude toward a night of partying and drinking, using forgetfulness as a shield against a partner's accusations.