Because information on this specific brand is limited, the following is an overview of the broader , which encompasses how media is created for and consumed by the "post-millennial" and "Gen Z" demographic. The Teen Media Landscape

: Roughly 51% of teenagers use the internet on a weekly basis, with 29% using it every day.

: While teens are tech-savvy, many struggle with "media literacy," leading to a poor ability to distinguish between high-quality information and "pan-entertainment" or vulgarity.

: Entertainment media often frames teenagers using stereotypes, characterizing them as "disconnected" or "completely uninterested" in societal events, which often contradicts their actual behavior as digital innovators. (PDF) Media Viewing Habits of Teenagers - ResearchGate