: In early 2026, major platforms like Netflix and Amazon raised their monthly rates again to offset the high costs of securing live sports. Major Platform Status (2026) Report 7: Sports Media
: Leading teams are embedding AI agents for hyper-personalized fan engagement and automated operations. The Premier League and Microsoft launched a "Premier League Companion" in 2025 that uses AI to provide personal assistant services to fans. streaming sport
: For the first time, Amazon Prime Video is projected to be the top spender at $3.8 billion (27% of total streaming spend), overtaking DAZN. : In early 2026, major platforms like Netflix
: Platforms are expected to spend $14.2 billion on sports rights in 2026, a 7% increase year-over-year. : For the first time, Amazon Prime Video
Creators are becoming central to the sports media ecosystem, often holding rights or producing specialized content.
The "experience-first" model has replaced simple video delivery as the industry standard.