How to make entertainment and media businesses “fan”-tastic
: Allocate 70% of efforts to proven formats (e.g., behind-the-scenes), 20% to niche experiments, and 10% to high-risk "moonshots". 20% to niche experiments
Successful entertainment brands in 2026 move beyond simple posting toward building "fan-tastic" ecosystems. 20% to niche experiments
: Ensure every piece of content hits Clarity, Consistency, Creativity, Credibility, and Customer-Centricity . 20% to niche experiments
: Prioritize vertical video (Reels, TikTok, Shorts), which now accounts for over 40% of user time on social platforms. 2. Spot and Leverage Trends
Trends in 2026 are moving faster than ever. Being "late to the party" often means your content won't gain traction.