The "Stay Small" philosophy hinges on knowing your target. For many, that’s not $100M in ARR—it’s $10k in monthly recurring revenue (MRR). That’s enough to live well, keep your time, and enjoy the craft of coding without the stress of managing a massive organization.
You don’t need a skyscraper to have a home. You just need a solid foundation and a roof that doesn't leak. Start Small, Stay Small: A Developer's Guide to...
Bootstrapping ensures you answer to your customers, not a board of directors. The "Stay Small" philosophy hinges on knowing your target
Code is the easy part for developers; distribution is where most micro-businesses die. You don’t need a skyscraper to have a home
Avoid complexity by using automation or freelancers for one-off tasks.
If you built a Shopify app, live in the Shopify forums. If it’s a tool for lawyers, find their specific Slack communities.
The biggest mistake developer-founders make is trying to build a platform when they should be building a . The Trap: Building the next Trello or Slack.