In 2021, the channel added major hits like Taarak Mehta Kka Chhota Chashmah and licensed international properties like Oggy and the Cockroaches . Modern Rebrand and "O Play" (2022 – 2023)

Paradoxically, while it replaced the anime-centric Animax, Sony YAY! returned to anime in late 2022 and 2023, airing massive titles like Naruto , Shin-chan , and Jujutsu Kaisen through partnerships with Crunchyroll. Sony YAY! Ident Milestones Summary Channel Name Core Branding/Logo Style 2004–2006 Animax India Classic Blue Logo, 12-hour Hindi feed. 2006–2010 Animax India Updated Animax logo, English-centric. 2010–2017 Animax India Modernized "A" logo; mostly English anime. 2017–2022 Sony YAY!

Standardized Sony SPN logo graphics with high-vibrancy "YAY!" idents.

The channel shifted its focus toward an English-language feed, dropping its Hindi programming in August 2006.

Before the "YAY!" branding, the channel operated as , primarily targeting older children and teens with Japanese anime.

By 2020, it became the first kids' channel available in several regional languages, including Hindi, Tamil, Telugu, Malayalam, Bengali, and Kannada.

Bright, multi-colored bubble-style logo; focus on local toons. Sony YAY!

Sony Yay Channel Idents History [ 2004 - 2022 ] | O Play — 2023 - Youtube

In 2021, the channel added major hits like Taarak Mehta Kka Chhota Chashmah and licensed international properties like Oggy and the Cockroaches . Modern Rebrand and "O Play" (2022 – 2023)

Paradoxically, while it replaced the anime-centric Animax, Sony YAY! returned to anime in late 2022 and 2023, airing massive titles like Naruto , Shin-chan , and Jujutsu Kaisen through partnerships with Crunchyroll. Sony YAY! Ident Milestones Summary Channel Name Core Branding/Logo Style 2004–2006 Animax India Classic Blue Logo, 12-hour Hindi feed. 2006–2010 Animax India Updated Animax logo, English-centric. 2010–2017 Animax India Modernized "A" logo; mostly English anime. 2017–2022 Sony YAY! In 2021, the channel added major hits like

Standardized Sony SPN logo graphics with high-vibrancy "YAY!" idents. Sony YAY

The channel shifted its focus toward an English-language feed, dropping its Hindi programming in August 2006. 2010–2017 Animax India Modernized "A" logo; mostly English

Before the "YAY!" branding, the channel operated as , primarily targeting older children and teens with Japanese anime.

By 2020, it became the first kids' channel available in several regional languages, including Hindi, Tamil, Telugu, Malayalam, Bengali, and Kannada.

Bright, multi-colored bubble-style logo; focus on local toons. Sony YAY!

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