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Which SM artist’s 2026 project are you most excited for? Is it aespa's world tour or the debut of the new boy band ? Let us know in the comments! 👇

By shifting to a multi-production system , SM aims to release more music faster while keeping their unique creative identity intact. They are moving away from the "sole producer" model to a more flexible, creative-led structure that places the artists at the center. sm force cumshot

: In a rare move, SM is reportedly joining forces with HYBE , JYP , and YG to launch "Fanomenon" in 2027—a massive music festival designed to rival international giants like Coachella. Which SM artist’s 2026 project are you most excited for

The powerhouse behind K-pop icons like aespa , NCT , and EXO is undergoing a massive transformation. With the official rollout of SM 3.0 , the agency is no longer just a "Star Museum"—it’s a global creative force. What’s Trending Right Now: 👇 By shifting to a multi-production system ,