Directed by the band’s own , the video is set in a dark mental asylum where the band members are confronted by fans in straitjackets. The core concept, according to Crahan, was "finding past devils... and then doing away with it".
The Rebirth of a Monster: Dissecting Slipknot’s “The Devil In I” Slipknot - The Devil In I [OFFICIAL VIDEO]
The video also served as the official (though at first anonymous) debut of new members (drums) and Alessandro Venturella (bass). They appear as wheelchair-bound patients who are eventually cornered and stabbed by the original members—a violent "baptism" into the fold. Fans famously identified Venturella early on by matching his hand tattoos seen in the video. The Meaning Behind the Noise Directed by the band’s own , the video