Jeremy uses his massive Twitter (now X) following to advertise the grand opening. While the social media reach is effective, the farm's infrastructure is not prepared for the resulting "hordes":
The Chaos of Commerce: A Look at Clarkson’s Farm , "Shopping" ShoppingClarkson's Farm : Season 1 Episode 3
: With hygiene sign-offs still pending for certain items, Jeremy is seen attempting to sell mutton "under the counter" to eager visitors. The Financial and Regulatory Reality Jeremy uses his massive Twitter (now X) following
By the end of the first day, the shop earns over . However, the victory is short-lived. The episode concludes with a letter from the local council ordering the shop to close because it features a tin roof instead of the required traditional slate. the shop earns over . However