Rich The Kid - Lost It Ft. Quavo, Offset Apr 2026

Released on July 9, 2018, the official music video adds a conceptual narrative to the song: Alex "Grizz" Loucas.

March 30, 2018 (as part of the album release). Album: The World Is Yours . Labels: Interscope Records and Rich Forever Music. Genre: Hip-Hop/Rap. Production & Themes Rich The Kid - Lost It ft. Quavo, Offset

The track features a booming bassline typical of the Atlanta trap scene. Lyrically, the song focuses on themes of , gang loyalty , and a lavish lifestyle . Rich The Kid and the Migos members trade verses about high-end fashion (Louis Vuitton), expensive cars (Bentley, "retarded" coupes), and their rapid rise in the music industry. Music Video Released on July 9, 2018, the official music

While "Plug Walk" and "New Freezer" were the primary commercial drivers for the album, "Lost It" was a fan favorite that contributed to The World Is Yours entering the . The song remains a staple of his discography, often cited for the seamless chemistry between Rich and the Migos. Labels: Interscope Records and Rich Forever Music