The brand's identity as a trendsetter began in in London as a pirate radio station. Founded by Gordon Mac, Kiss FM originally broadcasted illegally, carving out a niche for soul, jazz, and early house music that mainstream BBC and commercial stations ignored. In 1990, after a long battle for legitimacy and a temporary shutdown, it became the UK’s first legal radio station dedicated to black and dance music. 2. The Global Expansion
Today, Radio Kiss FM remains synonymous with and similar high-energy slogans globally, maintaining its status as a launchpad for world-renowned DJs and a primary source for the latest hit music. 🔥 ✮ Radio Kiss Fm
The "proper story" of is not a single narrative, but rather a global legacy of urban music, pirate radio origins, and a brand that became a cornerstone of dance culture across Europe and beyond. 1. The London Roots (The Pirate Origin) The brand's identity as a trendsetter began in
In 2024, the original made a historic shift by becoming a digital-only station , handing over its FM frequencies to Hits Radio to focus entirely on its digital audience and specialized sub-stations like Kiss Fresh and Kiss Dance. 2. The Global Expansion Today