In Azerbaijani culture and media, this expression is used in several ways:
Often used in "Meykhana" or pop-folk music to describe a romantic "payback" where one partner leaves so the other can finally appreciate them.
is a popular Azerbaijani phrase and song theme, most notably featured in the 2021/2022 track "Qoy Biraz Ağlı Başına Gəlsin" by Aydin Sani .