Public Relations (PR) "pros" often have stories about the high-stakes world of corporate image. One industry veteran, , shared a cautionary tale from his very first business trip to Washington, D.C..
Kalm assumed the Seagram's rep was treating the group. However, when the bill arrived, his personal share was $125 —a massive sum at the start of his career.
In the world of professional hockey, path to the pros was defined by extreme grit. Early in his career with the San Jose Sharks, Pavelski blocked a powerful shot from the point with his ankle during an overtime game against the Dallas Stars. Public Relations (PR) "pros" often have stories about
Despite immense pain, he finished the game, believing he was fine as long as his foot remained tightly secured in his skate boot.
He went out with a group that included a public affairs pro from the liquor company Seagram's, who encouraged everyone to try various products. However, when the bill arrived, his personal share
When he showed up late for the next game (expecting not to play), his trainer told him he should have been there earlier just to show his willingness to be there. Pavelski took this to heart, becoming a "consummate student" of the game and eventually earning the nickname "Little Joe" while playing alongside legend Joe Thornton. The PR Pro’s "Seagram's" Lesson
His boss ultimately covered the expense, but Kalm learned a vital "pro" lesson: always be clear on who is responsible for the bill before engaging in networking activities. Despite immense pain, he finished the game, believing
The next day, he couldn't walk—his foot was broken.