Propaganda Вђ“ Edward L. Bernays - Whale Apr 2026

: Public opinion could be shaped through symbols and "meaning management" rather than just facts.

This event was a precursor to the ideas he formalized in his 1928 book, . He believed: Propaganda – Edward L. Bernays - Whale

Early in his career as a Broadway promoter, Bernays was tasked with generating buzz for a play. To capture the public’s imagination, he orchestrated a dramatic event centered around a whale: : Public opinion could be shaped through symbols