Programmatic Buying 2017 Info

By late 2016 and into 2017, programmatic spending was projected to more than double, growing from $19 billion to over $42 billion by 2020. Consumer-Centric Programmatic Advertising - ResearchGate

Used by publishers to manage and auction their inventory. programmatic buying 2017

Repositories for audience data used to refine targeting. Key Market Trends in 2017 By late 2016 and into 2017, programmatic spending