Programmatic Ad Buying Apr 2026

: The tool used by advertisers to set budget, target audiences, and bid for ad space. Examples include StackAdapt , AdRoll , and Amazon DSP .

: The tool used by publishers (website owners) to list their available ad inventory and manage auctions. programmatic ad buying

: The "marketplace" where DSPs and SSPs connect to conduct real-time auctions. Types of Programmatic Buying The Beginner's Guide to Programmatic Advertising : The tool used by advertisers to set

The process involves three main technical components that communicate in milliseconds: programmatic ad buying