Proflowers.com Apr 2026

ProFlowers uses its platform to share the mythological and historical origins of popular blooms:

The company highlights that Julia Ward Howe campaigned for a "Mother's Day of Peace" in 1873 to resolve human conflicts. Customer Experiences proflowers.com

Legend says they grew from drops of milk from the Greek goddess Hera . Later, the goddess Venus was said to have cursed the flower with a yellow pistil because she felt its white beauty threatened her own. ProFlowers uses its platform to share the mythological

Linked to the tragic myth of Clytie and Apollo . Apollo turned Clytie into a sunflower so he would never have to look at her again after she outed his affair with a princess. proflowers.com

Bill Strauss - From co-founding ProFlowers.com to dreaming of roses