Released in February 2021 as the title track for their deluxe EP, the video departs from the highly polished "pop-idol" aesthetic of their earlier work. Instead, it leans into a mature R&B vibe characterized by:
Watch the official choreography-driven video that signaled the group's shift toward creative independence: PRETTYMUCH - Smackables (Official Music Video) PRETTYMUCH YouTube• Feb 26, 2021 PRETTYMUCH – Smackables Lyrics - Genius PRETTYMUCH - Smackables (Official Music Video)
: The term itself, though abstract, was coined by member Edwin Honoret to describe anything with an undeniable "vibe" or "flavor"—similar to how one might view a Lunchable. Thematic Contrast Released in February 2021 as the title track
The music video serves as a definitive turning point for PRETTYMUCH, marking their transition from a label-managed boy band to an independent, creatively autonomous collective. Directed by Ian Eastwood —with group member Brandon Arreaga serving as 1st Assistant Director and editor—the video prioritizes raw performance and choreography over high-concept narrative, reflecting the "full reset" the group underwent before joining Sire Records. A New Creative Lane Directed by Ian Eastwood —with group member Brandon
: The choreography, a collaboration between Eastwood and King of Spank , remains a core staple of the group's identity but is presented with a grit that matches the song's more "savage" breakup themes.
While the song's lyrics explore the fleeting nature of "summer fun" and the anxiety of wondering if a lover thinks about you while you're on the road, the visual execution is cohesive and confident. Critics have noted that this era successfully redeveloped the unique PRETTYMUCH pop sound into something more sophisticated, featuring impeccable harmonies and striking production that established their growth as individual artists.
: The group has described this era as one where "authenticity is driving the ship," focusing on their own songwriting and production rather than external "hits".
