This paper explores the digital presence of Indian actress and model , focusing on her surge in popularity during 2022. Using the "red dress" viral video as a focal point, it examines how short-form video content serves as a bridge between social media influence and mainstream OTT acting roles. 1. Introduction
footage from professional photoshoots.
: In 2022, short-form videos became the primary driver for "discoverability" on platforms like Instagram and Facebook, allowing actors to maintain a direct-to-consumer fanbase independent of production houses. 3. Career Evolution: From TV to OTT
This paper explores the digital presence of Indian actress and model , focusing on her surge in popularity during 2022. Using the "red dress" viral video as a focal point, it examines how short-form video content serves as a bridge between social media influence and mainstream OTT acting roles. 1. Introduction
footage from professional photoshoots.
: In 2022, short-form videos became the primary driver for "discoverability" on platforms like Instagram and Facebook, allowing actors to maintain a direct-to-consumer fanbase independent of production houses. 3. Career Evolution: From TV to OTT Prajakta Dusane 2022 in Red Dressmp4
