AI-generated "virtual influencers" and celebrities are moving beyond social media into mainstream film and music, offering brands 24/7 scalability. 2. Streaming’s New Reality: The "Cable-fication" of Apps
Artificial Intelligence has shifted from an internal tool to a "core partner" in content creation and consumption. The entertainment and media industry has entered a
The entertainment and media industry has entered a "new world" in 2026, moving away from passive viewing toward a hyper-personalized, interactive ecosystem. As traditional boundaries between platforms vanish, success is now defined by the ability to capture audience attention through authenticity and technical innovation. 1. The Era of "Agentic" and Generative AI The Era of "Agentic" and Generative AI The
The "infinite" feel of early streaming has been replaced by structured, cable-like models to ensure profitability. The entertainment and media industry has entered a
2026 M&E trends: simplicity, authenticity, and the rise of ... - EY