Pinterest Buy It Button Apr 2026

When a Pin features a blue price, it indicates the item is purchasable directly within the application.

Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction. pinterest buy it button

The Pinterest "Buy it" button (often referred to as or Shop Product Pins ) allows users to purchase products directly from a Pin without leaving the Pinterest app or website. It is a powerful, high-intent shopping feature designed to turn inspiration into impulse purchases. Key Features of Pinterest Shopping When a Pin features a blue price, it